A Grove of trees in the Scottish Highlands
Greenfibres Grove
Greenfibres staff and customers

Receiving Green Apple award

greenfibres grove was the idea of staff members of greenfibres who wanted to make a statement against the consumerism of black friday and so came up with the idea of green friday.

Add trees to this grove

2 Trees

Donated by Fiona

4th January 2016

10 Trees

Donated by the staff and customers of greenfibres

24th November 2015

There is something not quite right about Black Friday. Whereas the origins might have seen a business, grateful that it has gone into the "black" (rather than being in debt and in the "red"), offering something to customers as a thank you for their support through the first 11 months of the year, in its current form Black Friday feels like a frenzied example of unthoughtful consumerism. It doesn't have to be this way. Staff and customers at Greenfibres have started this year to celebrate Green Friday. A day when we want to highlight the maxim: "what you buy will be produced, what you don't won't". On Green Friday we want to demonstrate that it is possible to run an ethical business, selling well made products, produced and grown fairly, and that such a business can have a positive influence and impact on people and planet. A principle all ethical businesses hold dear for 365 days of the year. We hope the trees planted in celebration of Green Friday will stand as a lasting testimony to the potential of ethical consumerism and mindful living. __________________________________________________________________________ Greenfibres makes beautiful & useful products from untreated organic & natural materials made under fair & safe working conditions. Greenfibres' TRADING PRINCIPLES 1. You cannot detach profit from the way it is made. 2. People should be provided with as much information as possible about the products they are being asked to buy so that they can make an informed decision about their purchase. 3. Businesses should be more accountable, and willing to take responsibility, for the products they deal with and the practices they follow. 4. Products in all industries should be priced more accurately taking into consideration the total costs which can be attributed to the product’s life cycle. Environmental costs are often ignored and hence create a distorted impression of how much an item “costs”.

Your grove of trees

The trees in this grove will be carefully planted in protected sites in the Scottish Highlands where they will create homes for wildlife and forests for the future.

Scots pine against a summer blue sky.
Twinflowers in bloom on pine woodland floor.
A Scotch argus butterfly on common ragwort.
Greenfibres staff and customers grove
Trees in this grove:

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