We’re an insight and innovation agency based in London, São Paulo & New York.

At Brand Genetics, we believe the Future is Human and so we use a human-first approach to help  global brands understand what people will want next. We also champion Positive Innovation as the way forward, innovating for human happiness and wellbeing.  We identify new areas for growth by uncovering the real needs and aspirations that unite people around the world. We are delighted to be able to offset at least some of our carbon footprint with Trees for Life and contribute to a happier future for everyone.